How do you run successful hotels on the Baltic Sea?
For this interview, we visited VELA Hotels AG in Sellin on Rügen spoke with the new executive board about strategy, market potential, and the future of the Baltic Sea hotel industry.
The focus is on the upcoming opening of the new hotel THE SHORELINE in Sellin—the successor to the historic Kurhaus Sellin. A project that represents a fresh start: modern design, clear positioning, and a forward-looking operational strategy.
We discuss the development of VELA Hotels AG, successful concepts such as the LOEV Hotel Binz and THE BREEZE Usedom the growing importance of domestic tourism. The conversation covers brand management, quality, and the factors that ensure sustainable success in the Baltic Sea hospitality industry today.
The Baltic Sea remains one of Germany’s strongest vacation regions—and sustainable success arises where concept, location, and management work together seamlessly.